From an idea
to the market.
Saif Ventures connects market insight, brand building, product development and supply chains to turn promising ideas into businesses that can be tested and grown.

Clear ideas.
Connected execution.
One practical path from customer needs to products, identity and market entry. Each stage is tested before the next step.
Understand the opportunity
Start with a clear need and an understanding of the customer and market.
Develop and build
Connect product development and production with a coherent brand experience.
Test and improve
Test the offer and sales channels, then improve from actual results.
Different fields.
Distinct identities.
Explore our brands and business areas, visit a store, or start a conversation about a venture.







Saif Alasmari
Saif Alasmari is the founder of Saif Ventures, owner and CEO of the Henney Bear and Janet Denese businesses, and CEO and partner at Sorouh Contracting. He works between Saudi Arabia and China, with commercial activities extending across the Gulf countries in business development, brand building and partnerships.
SAIF VENTURESA clear conversation comes first.
We welcome discussions with investors and partners about venture building and production-connected opportunities. Enquiries are exploratory and do not constitute an investment offer or a commitment.